This guide will cover everything from how being a casino affiliate marketer works, how you stand to benefit from getting involved, and how to choose the best casino affiliate programs available.
Casino affiliate networks connect publishers with affiliate programs related to casino services. The casino affiliate niche provides publishers with lots of high-paying offers capable of generating high income even with a limited number of offers. Another advantage of casino affiliate programs is that they get backed by popular household names that greatly help to build trust.
Finally, high conversions and payouts are available thanks to well-tested and high-converting mobile landing pages. We’ve researched and put together for you the best Casino affiliate networks.
What is a casino affiliate?
A casino affiliate essentially acts as an intermediary between casinos and players. Affiliates are given a tracking link and get rewarded when new “players” register or play in the online casino. You’ll receive a commission every time someone clicks your link and completes the required transaction.
A player is someone who deposits real money in an online casino, and there are often bonuses on the profits generated by the casino from your referral. Payment continues for the entire period as long as the referral stays and plays at the casino.
- PIN-UP Partners: Direct Advertiser of the PIN-UP Casino & PIN-UP Bet
- Performcb: #1 Performance Marketing Network Worldwide
- V.Partners: A reputable casino and betting operator specializing in the European market
- CrakRevenue: The One-Stop-Shop In Affiliate Marketing
- 1win Partners: Direct advertiser of a leading betting and gambling brand
Pros and Cons of Casino Affiliate Marketing
Pros
- There’s lots of growth and ever-increasing ROI on a revenue share model.
- Income almost always increases positively – dependent on the revenue share plan. Revenue share deals range from 25% to 50%.
- Players tend to be highly engaged in this niche, so they play significant stakes and generate more for affiliates.
- The commissions are usually high paying and consistent in the long-term.
- With hard work, a new casino affiliate can make good money in 6-12 months.
Cons
- It doesn’t take much for a new player to change casinos if a better deal exists elsewhere.
- It’s a highly competitive niche and to do well requires persistent effort; you don’t get results immediately.
- The industry can change quickly, and you need to be able to adapt to it and potential new regulations.
- Admin fees can be applied, hurting your total earnings; overall, this depends on the network.
How does casino affiliate marketing work?
Casino affiliate marketing requires you to market specific goods or services related to the casino, essentially becoming a self-dependent sales consultant. Once registered with a network, affiliates usually have access to marketing tools and reports provided by the affiliate program.
The applications to join the network are submitted via desktop or mobile and are typically reviewed and accepted within 48 hours. You need to demonstrate to networks that you have a plan to market their casino to new players, such as having a website targeting various keywords that players use when searching for an online casino, or building a list of potential players and sending them offers via an email newsletter.
Additionally, you can use social media to create a community of players and promote online casinos that way. If you have a community of people you can reach, your application is more likely to be accepted. In general, these are the steps you need to take:
- Choose the niche or section you want to target
- Plan your site
- Build your site
- Sign up for affiliate programs and get approved
- Rank and convert new players
Affiliates place their tracking IDs on their site or another platform to drive referrals. The most common ways of doing this are via text links, banners, and popups supplied by the casino affiliate program. The key to success is to build healthy and trusted relationships with your partner network(s) and to be able to adapt as needed.
How can you benefit from casino affiliate networks?
Affiliates benefit from using casino affiliate networks in several ways. They don’t need to create a product themselves, and having the best marketing material isn’t something they have to worry about at all. Typically, you get equipped with everything you need and then market to your audience on your chosen platform.
Casino affiliate programs are a great way to start making money from home without the need to pay anything upfront. You earn a commission from an established network, and there are rarely any sign-up fees. Some casino networks charge admin fees, but these are not common.
In fact, the best networks provide a weekly payout system and an easy registration process and offer support ready to assist you whenever you need it. The main benefit is financial compensation for introducing a new player to the casino, capturing a part of the gambling world without running a casino yourself.
Be aware that many casino affiliate programs will have KPIs they monitor, so you can’t just send a large number of low-quality players to the casino’s site. Instead, new players will typically need to make a deposit and meet wagering requirements. For example, the customer has to sign up, make a deposit, and wager at least $150 before the commission is paid.
How to choose the best casino affiliate network?
With so many available options, how do you choose the right casino affiliate programs? Here are some key considerations to look out for before you commit:
- Revenue Structure: Check how the revenue from the affiliate partnership will be split, whether you get paid per sale or monthly. Cost per acquisition (CPA) is currently a preferred method among content creators.
- Game Variety: Ensure the casino network offers a stable selection of game types and options to keep players engaged and reduce the likelihood of them moving to another casino.
- Operator License: Verify that the network holds a proper license. For instance, any online casino in the UK should have a license from the Gambling Commission.
Popular Casino Affiliate Offers
| Platform/Company | Affiliate Offer | Payout Data |
|---|---|---|
| Fruity Affiliates | 30-40% revshare via promotion | Payments made by the 10th each month |
| Golden Star | 50% revshare | Monthly, several payment methods |
| Gunsbet | Revshare model | Choice of payments |
| Earn Big Affiliate | 30-50% revenue sharing | No payment threshold |
| Viks | 20-40% revshare | €50 commission threshold |
| BitStarz | 25-40% revenue share | No payment threshold |
| Fortune Affiliates | Rev share offer for the first 3 months of 30%, 40%, and 50% | Fast payment option |
| Luckybet | 25% to 40% profit sharing | Additional revenue from referral activity |
| Ladbrokes | Dedicated affiliate program | CPA, Revenue Share, Hybrid |
Get Started with the Best Casino Affiliate Networks
Casino affiliate programs can generate substantial revenue and sometimes life-changing opportunities, making them worth getting involved in for the right person. Just be sure to watch out for any collaborations where things aren’t clear, and keep your eyes open for better offers over time.
Check out our top casino affiliate networks list and make the dream of passive income a reality. We’ve put together for you the ultimate casino affiliate networks.