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If you choose to “Accept all,” we will also use cookies and data to:
- Develop and improve new services
- Deliver and measure the effectiveness of ads
- Show personalized content, depending on your settings
- Show personalized ads, depending on your settings
If you choose to “Reject all,” we will not use cookies for these additional purposes.
Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include:
- Video recommendations
- A customized YouTube homepage
- Tailored ads based on past activity, such as the videos you watch and the things you search for on YouTube