The "most beautiful royal" isn't style icons Meghan Markle or Kate Middleton – it's a 27-year-old model who sits 42nd in line to the throne.
According to Tatler magazine Lady Amelia Windsor wears the crown of the "most beautiful royal in the UK".
The granddaughter of the Duke of Kent and the late Queen's cousin has been snapped up by top modelling agency Storm Models, which discovered the likes of Kate Moss and Cara Delevingne.
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Despite the stiff competition from the Duchess of Sussex and Princess of Wales, the Queen's first cousin – twice removed – has gained her own following out of the royal spotlight, walking in shows for fashion brands such as Dolce and Gabbana.
The high fashion model has also been the face of make-up brand Illamasqua and is often spotted on the front row at fashion shows across the world.
According to Tatler magazine Amelia, who is a third cousin of Prince William and Prince Harry, lives not too far away from the London Underground station in Notting Hill with her older sister Lady Marina Windsor, which she once described as a "little sanctuary".
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While royal fans may have seen her make several appearances on the Buckingham Palace balcony at events such as Trooping the Colour in previous years, it wasn't until 2016 that she started making a name for herself.
She was a pupil at St Mary's School in Ascot, before taking a gap year and enrolling at Edinburgh University, where she studied French and Italian.
As well as her modelling work she's also worked behind the scenes for brands such as Azzedine Alaia and Bvlgari, and spoken of her love for eco-conscious fashion.
She told the Telegraph in 2018: "We're all aware of the huge plastic crisis and the effect it's having on our planet.
"Fashion is a key role in that, but then also there are ways we can deal with it."
She added: "Stella McCartney is someone to look up to in that sense, she makes the bigger point in her collection that you can be sustainable and stylish.
"That should be something that everyone looks for when they shop now."
Amelia's daily life is documented on her Instagram account, where she keeps her 102,000 fans up to date.
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