The eyes are definitely the window to a soul-mate – with four in 10 singletons naming them the most important tool in the online dating game.
Although most are dating from behind a screen these days, a poll of 1,000 adults found 43 per cent flirt with their eyes more on a virtual date than they would in real life.
A further 44 per cent feel more comfortable making 'eye contact' when dating online – which subsequently increases feelings of attraction and connection by half (49 per cent).
But nine seconds was found to be the optimum time to hold eye contact in order to make a connection, with 52 per cent feeling anything longer comes across as 'creepy'.
It also emerged that three in 10 make more effort to hold someone's gaze on camera to make sure their interest isn't missed.
The research was commissioned by Virgin Media, which has teamed up with body language specialist Adrianne Carter, to offer guidance to singles looking to make lasting connections online.
Adrianne Carter said: "If you can master the right flirting technique using eye contact online, you're already halfway to getting a second date.
"When we're separated by a screen, we have fewer cues to rely on to ascertain if we've made a true connection with a date, or if they just want to turn us off – literally.
"When we are into someone, our subconscious sees us instinctively mirror their behaviours, looking away from the screen to check we're holding our date's interest and gazing back into their eyes."
The study also found that with digital dating ruling out traditional body language cues that convey interest, more than two fifths of singletons claim facial expressions are more important than ever when flirting, and in working out if dates have potential to progress to something more.
Flirty looks (37 per cent) and a cheeky wink (17 per cent) also ranked as sure-fire ways for daters to tell if a new beau-to-be is into them.
But 22 per cent said looking down could signal a premature end to a budding romance, along with avoiding the camera – or eye rolling.
As well as using their eyes to flirt, 48 per cent of digital daters admitted to deliberately avoiding eye contact if they are uncomfortable.
While 37 per cent of those polled via OnePoll do so as they don't want to lead them on by appearing too into them.
Virgin Media's spokeswoman Cilesta Van Doorn added: "When we can't all be physically close to each other easily, connecting online is more important than ever.
"It's been fascinating to see the important role the eyes play in helping us to make genuine connections with each other, even when we might be separated by a screen.
"By sharing our digital guide, created with the expert help of Alix Fox and Adrienne Carter, we're helping people across the UK keep those special relationships as fresh and stimulating as the first time they connected".
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