Warm weather and the easing of lockdown rules has boosted sales of picnic and barbecue staples as supermarkets notched up further strong growth, industry figures showed.
Data analysts Kantar said sales of soft drinks and chilled dips were up by 28% and 30%, respectively, attributed to the green light being given for friends to meet outside.
There was also a 57% rise in ice cream sales and a 44% surge in demand for burgers, while sausage sales grew by 40%, in the four weeks to 14 June.
With pubs and restaurants still closed, alcohol sales continued to boom – rising 43% in the period.
Overall, supermarket sales rose by 18.9% compared with the same period a year ago, and were up from 17.2% in the previous four-week period.
The boost was led by online sales – up by 91% – as well as convenience stores.
Nearly one in five British households bought groceries on the internet, Kantar said.
Shopping patterns were “still disrupted compared with more normal times” though the relaxation of lockdown rules was starting to see a reversion to pre-pandemic habits, the report said.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “We’re still shopping less frequently but shoppers are gradually changing their behaviour.
“Households made 77 million fewer trips to the grocers in the latest four weeks compared with last year, but that’s still 19 million more than in May, reflecting the slight easing of government restrictions.
“Once in the shops, customers are continuing to buy more than usual, spending 42% more per trip than in June last year at £26.37 on average.”
The figures showed Ocado continued to see strong growth thanks to the lockdown, with growth of 42.2% in the 12 weeks to 14 June, while the Co-op, with its network of local stores, enjoyed a 34.5% uptick over the same period.
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