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Factbox: Nestle CEO Mark Schneider’s top deals since his appointment in 2017

(Reuters) – Mark Schneider, Nestle’s <NESN.S> first outside chief executive officer in almost a century, has made big strides in positioning the world’s largest food company for the future with aggressive deal making since taking over in January 2017.

He has set a vision on selling premium products in fast growing categories such as pet food and coffee, while disposing businesses in the slower growth areas of lunch meat and chocolate.

The 54-year-old German-American has promised to replace as much as 10% of Nestle’s existing portfolio with products of the moment by the end of 2020, conducting over 50 transactions and reviews since he took the helm. (

In October, Schneider indicated he would not stop at the 10% target, calling the portfolio review an “ongoing process.”

On Thursday, Nestle agreed to sell a majority stake in Herta, its packaged meat business, to family-run Spanish company Casa Tarradellas to create a joint venture in which it would hold a 40% stake.

Below is a summary of the top deals under Schneider’s tenure:


* February – The company put its Herta lunch meat business up for sale. The business pulled in nearly $700 million in sales during 2018 and is still seeking buyers.

* May – Sells its skin health unit that makes Cetaphil and Proactiv skin care brands to private equity firm EQT Partners for 10.2 billion Swiss francs ($10.1 billion). The business accounted for about 3% of group sales.

* December – Agrees to sell for $4 billion its U.S. ice-cream business, which includes Haagen-Daazs, to Froneri – its ice-cream joint venture with private equity firm PAI Partners.


* January – Sells its U.S. confectionary business to Ferrero for $2.8 billion, handing over control of brands Butterfinger, Crunch and Baby Ruth to the Italian manufacturer. The deal marked Schneider’s first big sale and was another step to focus on healthier products. (

* May – Enters into $7.2 billion deal to license U.S. coffee chain Starbucks Corp’s <SBUX.O> packaged coffee globally. The contract includes Starbucks-branded capsules for Nestle’s Nespresso and Dolce Gusto single-serve brewers and adds another premium coffee brand to Nestle’s coffee portfolio. (

* September – Sells its Gerber Life Insurance unit to Western and Southern Financial Group for $1.55 billion in cash. The business that sold life insurance for families and juveniles had sales of $856 million in 2017 or less than 1% of group total that year.


* September – Nestle acquires majority interest in California-based coffee roaster Blue Bottle Coffee, its first step into the fast-growing, super premium coffee shop segment. (

* In the same month, agrees to buy California-based Sweet Earth, the plant-based foods manufacturer behind the Awesome burger, for an undisclosed sum. (

* December – Signs deal to buy privately held Atrium Innovations, a Canadian vitamin maker, from a group of investors led by Permira Funds for $2.3 billion in cash. The deal gives Nestle exposure to the consumer healthcare category. (

(Compiled by Siddharth Cavale and Nivedita Balu in Bengaluru; Editing by Bernard Orr and Uttaresh.V)


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