Did you know that the online casino niche is valued at US$72 billion per year, with projected annual growth of 12%? It’s no wonder that so much money is spent in this evergreen industry. If you’re looking to tap into this lucrative market, you’ll need to find the very best casino affiliate programs available.
The catch is that you won’t find these on affiliate networks – they have to be tracked down manually. Fortunately, as seasoned affiliate marketers ourselves, we’ve done the hard work for you by consulting with some of the top casino affiliates in The Affiliate Lab group. Together, we’ve compiled a list of the most preferred and high-paying casino affiliate programs available.
Table Of Contents
- The Best Casino Affiliate Programs
- 1. Gamesys Group Partners
- 2. Poshfriends
- 3. BONS Partners
- 4. Conquestador
- 5. 7StarsPartners
- 6. Income88
- 7. Casumo Affiliates
- 8. Bet 365
- 9. Casumo
- 10. Mr. Green
- 11. Genesis
- Expert Insight
- Do We Recommend Casino Niche?
The Best Casino Affiliate Programs
1. Gamesys Group Partners
Formerly known as JPJ Group affiliates and Gamesys affiliates, Gamesys Group Partners has been around since 2001. JackpotJoy.com is their flagship gaming site specializing in bingo, instant-win games, and casino tables. With over two decades of casino sites operation, their selection of online gaming options has amassed a large player base. It includes Virgin Casino, Monopoly Casino, Rainbow Richies Casino, and Tropicana Atlantic City.
As a Gamesys Group Partners casino affiliate, you will earn 25-45% of your referred players’ revenue share each month, and the earning potential is limitless. It’s important that Gamesys bundles commissions into one balance. Any negative figures in one brand may have a knock-on effect on your general earnings for the month – which is currently non-negotiable. However, with low thresholds, affiliates can expect regular payments when required; they offer safe and prompt payment methods through bank account transfer, Netteller, Ecopayz, and Skrill.
Why You Should Promote Gamesys Group: Gamesys Group Partners is not only known for its extensive experience and diverse gaming options but also for embracing cutting-edge technology and trends. They were among the first to adopt Bitcoin as a payment option for online gambling, demonstrating their forward-thinking approach and adaptability to the ever-changing digital landscape. This incorporation of cryptocurrency appeals to a wider audience and adds an extra layer of convenience for players.
2. Poshfriends
Poshfriends is a casino affiliate program partnering with such games as JoyCasino, Casino X, and Champion Slots. This casino affiliate program offers a traditional commission scheme called RevShare with earnings of up to 35% based on the number of monthly new players. There is no negative carryover and no limit to earnings. Several payout options are available, including Skrill, Neteller, Cryptocurrency, and bank transfer.
There is also a CPA program where the payout is a fixed, pre-determined price and a sub-affiliate program. All three options are subject to administration fees. In an effort to support their affiliates and ensure their success, Poshfriends provides a range of promotional materials, such as banners, landing pages, and tracking tools. These resources help casino affiliates effectively market the partner casinos, increase conversion rates, and ultimately maximize their earnings. Additionally, Poshfriends offers dedicated account managers who are available to assist with any questions or concerns, ensuring a smooth and productive partnership experience for all involved.
Why You Should Promote Poshfriends:
3. BONS Partners
While Bons Partners targets players from Japan, you can still join their casino affiliate program. The RevShare commission model earns affiliates up to 45%. They also offer a CPA program of up to $500 and a hybrid program of both models. The casino affiliate program earnings are lifetime, meaning once you refer a player, you earn as long as the player keeps playing. There is no negative carryover and a variety of payout options.
Bons Partners offers attractive marketing materials to draw players, including social media, email marketing, banners, and promo videos. They also demonstrate a commitment to staying up-to-date with the latest industry trends and technology, ensuring that their platform and partner casinos are optimized for both desktop and mobile devices. This competitive edge in the market can ultimately benefit affiliates in terms of player retention and overall earnings potential.
Why You Should Promote BONS Partners:
4. Conquestador
Conquestador is an affiliate network recently launched in the last five years and aims to attract web admins worldwide. The casino affiliate program company has a license in the U.K. and focuses its marketing efforts on large markets such as Canada, New Zealand, and Japan. Success on these sites requires affiliate marketers to consistently bring in gamers from the target market; otherwise, their accounts can be closed immediately.
Despite their high expectations for affiliate marketers, Conquestador provides ample support and resources to help affiliates achieve success. Their well-designed website features an extensive FAQ section that addresses various concerns and queries, streamlining the process for both new and experienced affiliates. By partnering with Conquestador, affiliates have the opportunity to work with an ambitious, growth-oriented company focused on expanding its presence in the competitive online casino market, offering potential for long-term success and profitability.
Why You Should Promote Conquestador:
5. 7StarsPartners
With a user-friendly interface, reasonable commissions, and fair terms, you can rest assured that you’ll earn some good income promoting 7StarsPartners as an affiliate marketer. Every affiliate partner can access high-quality marketing material to attract potential customers and generate substantial profits. To further support affiliate success, 7StarsPartners provides high-quality marketing materials designed to attract potential customers and boost conversions.
With commission rates starting at 45% and the possibility of increasing up to 60% revenue share from referred players, affiliates have a strong incentive to promote brands like LibraBet Casino, YoyoCasino, Casinia Casino, Campobet Casino, Alf Casino, and BoaBoa Casino. As an affiliate marketer, it’s essential to carefully evaluate each brand’s offerings and target audience to determine which ones are likely to yield the highest revenue share. By selecting the most suitable brands to promote, you can maximize your earning potential while providing valuable content and recommendations to your audience.
Why You Should Promote 7StarsPartners:
6. Income88
The year 2015 brought to life the Income88 affiliate program alongside the release of the operator’s first online casino, Happy Luke. Their other leading brand, Live Casino, arrived in 2018. The primary target of the platforms and the network is the robust Asian market. This casino affiliate program could be the key to expanding your business if you run a website, have a solid social media presence, or have a popular blog. Income88 offers a generous revenue share scheme starting at 25% and eventually topping off at 50% from their casino sites.
Why You Should Promote Income88:
7. Casumo Affiliates
For a decade, Casumo Affiliates has earned the reputation of one of the top casino affiliates in Europe. Unlike many other affiliate programs, the Casumo affiliate program’s purpose is to promote Casumo Casino exclusively, not multiple brands. Like many other affiliate programs, there is no negative carryover, and you earn a revenue share of 25-45% based on new players per month. Casumo Casino is a well-established casino affiliate program brand, so as long as you bring traffic, you have strong earning potential, though in Euro payments only.
Why You Should Promote Casumo Affiliates:
8. Bet 365
Bet365 is one of the better-known names in online casinos. Part of this is because they invest heavily in advertising and offer a high-quality gaming experience. They offer a wide range of online gambling games but also plenty of live games to choose from. Your visitors can spend time solo sports betting or join live poker tournaments instead, all within a secure gaming environment.
In terms of security, Bet365 ensures a safe gaming environment for its users, providing added peace of mind for both players and affiliates. When comparing Bet365’s affiliate program to others, the flat 30% revenue share is a competitive offering. However, for affiliates capable of driving a high volume of depositing players, it’s worth discussing potential opportunities for increased commission rates with a dedicated affiliate manager. This personalized approach can help optimize the partnership and maximize the earning potential for high-performing affiliates.
Why You Should Promote Bet 365: They’re a household name in the gambling market and trusted by many super affiliates.
9. Casumo
It can be difficult to make money as a casino affiliate if the affiliate program brand you’re promoting has little or no customer loyalty. Casumo Casino actively works to keep their players happy, featuring a modern interface for their casino games. Happy players are more likely to spend money, which increases your chance of receiving a significant revenue share from the affiliate program.
Players can choose from online games, in-house live casino events, and sports betting. Their live games involve betting against the dealer, including skill-based online tournaments. Your audience can select from 2,000 video games covering everything from video slots to jackpot games, or they can enjoy a live online poker room with a real dealer. As an active member of this affiliate program, you can earn up to 45% revenue share, depending on how many new players you refer each month.
Why You Should Promote Casumo Casino: They offer a bright and modern take on the online casino scene, with commission rates that make promoting them worthwhile.
10. Mr. Green
Mr. Green has been in the online casino business since 2007, starting from their headquarters in Stockholm, Sweden. This award-winning online gambling portal has grown to offer more than 1,000 games from many leading names in the online gambling niche. Players will find a variety of games including online slots, classic slots, and a mixture of live and virtual casino games.
Affiliates are provided with the necessary resources to effectively promote the offer, and the commission structure rewards performance with rates ranging from 25% for 0-1 referrals up to 45% for 30+ referrals per month.
Why You Should Promote Mr. Green: They’re a recognized and established brand in the online casino market, so you won’t have to pre-sell them to players as much as lesser-known casinos.
11. Genesis
Genesis Casino is one of the oldest in this roundup, with a history dating back to the Internet’s earliest days. They offer more than 1,300 games spanning video slots, live casino, table games, roulette, and jackpots. Your visitors also enjoy a PCI compliant gaming environment, ensuring safety.
New players receive a €100 bonus and up to 100 free spins on specified games. Genesis Casino frequently updates its game selection and offers exciting promotions, ensuring that both newcomers and loyal players always have something fresh to look forward to. Their casino affiliate program pays a minimum 35% revenue share, plus a 2.5% lifetime referral commission.
Why You Should Promote Genesis Casino: They demonstrate the business acumen and financial stability that comes from over two decades of experience in the gambling market.
Expert Insight
And now it’s time to hear from some experts in the casino affiliate marketing game who are making serious money in this high-ticket niche. This is the kind of insider info you won’t get anywhere else:
“Big brands might seem to pay less commission at face value. But they’re also the best at customer retention and keeping players wagering. So, over the long term, the bigger brands will get you the biggest ROI.” – James Dooley
Do We Recommend the Casino Niche?
Casino affiliate marketing is not an easy niche to build an affiliate website in, especially if it’s your first one. You need to know your stuff and have the funds to build a ton of content and links to have any hope of competing against other casino sites. Choosing the right casino affiliate programs is only a tiny part of this particular equation.
Here’s a closing thought from Jonas Torrång on the subject:
“Make sure you’ve got a big budget. I would generally recommend that you start with at least $50,000.”
For right now, you can make easier money in smaller, more defined niches, which is exactly what I teach in my Affiliate Lab course – the exact processes and systems I use to build profitable niche sites.
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Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.